ABOUT
For more than 20 years Alan has been deisigning iconic products and transforming brands at the intersection of sport performance and lifestyle. His graphic design background with his 13 years leading teams at Nike has resulted in some of the most iconic and successful launches. Alan brings a holistic understanding of brand, consumers and storytelling to his creative approach with a proven track record of reinventing, accelerating or creating iconic brands like Jordan, Kobe, Lebron and Nike Pro.
Currently as a founder and creative director of Light-Reel® he is reimagining film into a new and innovative experience. His passion for developing stories from initial concept to launch continues to bring him into consulting's for both established and start up brands across the globe.